After analysing the Christmas Coca-Cola advert it is clear to see that specific sterotypical themes run throughout the majority of christmas adverts. In almost every clip a reference to Santa Claus or snow to give strong reference to childhood themes and traditions. The character represented is often shown as friendly and kind, shown as a large jolly figure. In this specific clip a polar bear is used as it resembles purity and snow. The constant theme of christmas is ran throughout with traditional black and red coca-cola colours alongside specifically selected music to relate to views and ideas all encouraging viewers to be misled into believing that bears and penquins do actually drink coca-cola and that it is a traditonal christmas beverage.
Advert Two
In this specific advert based on the combination of christmas and thanksgiving a turkey is shown purchasing a box of chocolates from Thornton's and using them as 'a perfect gift' to win back appreciation of the farmers, and to prevent him being killed. Although it is not the theme of christmas the anti-climax of the short story reflects 'the meaning of christmas'. With the entire cast coming together in harmony to enjoy christmas with thorntons.
Advert Three
Advert Four
This advert features numeous old styles of sale psychology with use of bright colours and happy festive music.
1 comment:
http://uk.biz.yahoo.com/28112007/401/deliver-temptation.html
This is a link to an article on yahoo about the surge in Christmas spending. May be of use!
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