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ADVERTIMENTS DURING THE CHRISTMAS PERIOD
Everyone knows that Christmas is an extremely important and exciting time during everyones year were hard earnt cash goes splashing out on luxurious gifts and presents for families and friends. That money usually ends up in one pocket. That of media retail companies and the advertising markets.
2 comments:
Christmas is a good area to research. How about a question along the lines of 'How far does Christmas advertising encourage consumers to live beyond their means and overspend?'
Think abour asking people their opinions via questionnaires. Analyse adverts and also find some advertising theory to support your argument. Use current adverts.
http://www.guardian.co.uk/business/2007/nov/03/2
Article on M&S spending on christmas ads. May be of use.
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