THE CHOSEN ONE

WHAT TO ASK?

1. How has the advertising campaign of the Coca-Cola company affected societies views on soft drinks?
2. How has the Coca-Cola copmany changed the way Christmas and Santa Claus is visualised in modern times?
3. Why is Coca-Cola drinks so popular?
4. Why is the colour of the traditional Coke can Red?

GOOD AND BAD POINTS OF INVSTIGATION

1. A BOOK: Mark Prendergrast. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink
2. A MAGAZINE: Jerome Monahan (2004), unwrapping pre-christmas advertising, Media Advertising (issue no.8), 25-29
3. QUESTIONNAIRE: Ask members of the public why they think that it is so popular.
4. A BOOK: Mark Prendergrast. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink

TOPIC OF CHOICE

ADVERTISMENT IN THE MEDIA

The reason I chose to do advertisment in the media, was because it was the subject that appealed to my personal interests the most. After reviewing what was involved in certain aspects of the research I decided on it because of its variety, and personal interest. Key elements such as consumer advertising through media is particularly interesting compared to the 'Women in the media' option. Not because they are boring, just generally less exciting and interesting. Sections such as the huge influence of children and parental views give a huge variety to choose from.