The reason I chose to do advertisment in the media, was because it was the subject that appealed to my personal interests the most. After reviewing what was involved in certain aspects of the research I decided on it because of its variety, and personal interest. Key elements such as consumer advertising through media is particularly interesting compared to the 'Women in the media' option. Not because they are boring, just generally less exciting and interesting. Sections such as the huge influence of children and parental views give a huge variety to choose from.
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