1. How has the advertising campaign of the Coca-Cola company affected societies views on soft drinks?
2. How has the Coca-Cola copmany changed the way Christmas and Santa Claus is visualised in modern times?
3. Why is Coca-Cola drinks so popular?
4. Why is the colour of the traditional Coke can Red?
GOOD AND BAD POINTS OF INVSTIGATION
1. A BOOK: Mark Prendergrast. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink
2. A MAGAZINE: Jerome Monahan (2004), unwrapping pre-christmas advertising, Media Advertising (issue no.8), 25-29
3. QUESTIONNAIRE: Ask members of the public why they think that it is so popular.
4. A BOOK: Mark Prendergrast. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink
No comments:
Post a Comment